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Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the subway systems of London, New York and Sydney, mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.

Here’s a cute gadget to keep you cool this summer, the USB desktop fan with hub. It features 4 USB ports built into the feet of the fan and comes in green color. It also comes with 4 pieces of anti-dust covers that keep all USB ports away from dust and other damages when they are not in use.

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A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less.

Apparently consumers may need some re-education about how to most effectively pour from these new jugs. The pouring issue is significant enough that many retailers (including Sam's Club, Costco, and Walmart) are giving demos.

I just hope someone starts designing some nicer labels for it...