Protein^® Feed

What starts off so simply builds in an interesting way. Still wondering how certain elements where done – I love when that happens.

(hat tip pitchfork)

Earlier today I laid out $25 bucks to support a decentralized approach to social networking called diaspora*. The timing for the project is perfect and within a matter of days a rag tag group of programmers from NYU have raised over 125k passing their initial fundraising goal of 10k by a staggering 1258%. Only time will tell if they’ll be able to do what they’ve laid out but I’m a huge supporter of creative entrepreneurship plus I’m a sucker for open data and free software projects.

While going through some older files I found this case study for an ARG that I ran in 2007.

CINEMATIC GAMES: The first version of the cinema ARG started with a number of mashup screenings of my newest feature film HEAD TRAUMA. Version 1.0 was a collision of music, movies, gaming and tech. Here is a story that Current TV did about the release.

I recently wrote a piece for Filmmaker Magazine about designing mobile apps that extend storytelling and build audiences. Here’s a section from the story…

artwork Jordan Grey

Where Data Meets Storytelling
Mobile apps offer not only a direct channel to audiences but they carry your story to places where the audience will consume it. As stories travel they can harvest a variety of data such as: GPS coordinates, viewer preferences and/or contact info. This data can be filtered and used in a variety of ways to enhance a story. For instance, media (video, audio, photos) can be released to viewers when they reach a certain location, data can be used to connect audience members who share similar interests around a story, and characters can contact players directly via SMS, e-mail or even phone calls.