Protein® Feed
London by Walkman
Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the subway systems of London, New York and Sydney, mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.
- gibbsy's blog
- Login to post comments
The Future of Online Advertising
Phorm is an open advertising exchange and proprietary ad serving technology that "uses anonymised ISP data to deliver the right ad to the right person at the right time and the right number of times i.e. it gives consumers advertising that's tailored to their interests with irrelevant ads replaced in the process." Got it? And they go on to say, that the technology behind it takes consumer privacy protection to a new level by not storing any personally identifiable information, IP addresses or information on user browsing behaviour.
Maybe this could be the first contender to the Google AdSense monopoly. Maybe not.
Shoreditch Decapitator Shares His Craft
The previously noted Shoreditch Decapitator released a video today documenting his decapitation of a Motorola newspaper ad featuring Beckham. It all goes down in less than three hours.
[also posted over here]
Internet Advertising To Surpass Magazines by 2010
Wow - does this finally mean I can pick up a copy of iD or Vogue and not pull a muscle?!?
