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I recently wrote a piece for Filmmaker Magazine about designing mobile apps that extend storytelling and build audiences. Here’s a section from the story…

artwork Jordan Grey

Where Data Meets Storytelling
Mobile apps offer not only a direct channel to audiences but they carry your story to places where the audience will consume it. As stories travel they can harvest a variety of data such as: GPS coordinates, viewer preferences and/or contact info. This data can be filtered and used in a variety of ways to enhance a story. For instance, media (video, audio, photos) can be released to viewers when they reach a certain location, data can be used to connect audience members who share similar interests around a story, and characters can contact players directly via SMS, e-mail or even phone calls.

Came across some of the “iamamiwhoami” vids at the end of last year and meant to follow up but have been too busy. The names of the vids look like coordinates and sure enough the folks at unfiction are on the case.

The marriage of ARGs and music is such a natural fit. NiN did an effective take on it with Year Zero a few years back. In fact many have thought these viral vids are the work of NiN and earlier tonight Trent Reznor tweeted

More and more things are moving to the cloud. The hype around OnLive and their solution for “Cloud Gaming” reached a fever pitch in early 2009. By years end they had a beta running. The following is a demo by CEO Steve Perlman to students at Columbia. As more things move to the “cloud” it offers interesting opportunities for new forms of social interaction. The following vid is cued to the demo section. But there is interesting info throughout the vid and Perlman gives a nice overview of the platform and biz model.

Considering how little attention the PS3's motion-sensing functionality currently receives, we're not inclined to think that Sony's making an even deeper push into the Wii's territory, but a site called Playstation Lifestyle says that Sony conducted focus-group testing on a controller similar to the Wiimote earlier this year. Apparently the device was mounted on a foot-tall mini-tripod, and was demoed with tennis, fencing, and paintball mini-games, as well as used to play Quake on a laptop. That's not to say that Sony's ever going to bring this stuff to market, but it would certainly be interesting if it did -- and coupled with those persistent Xbox 360 remote rumors, the gaming landscape could suddenly be overrun with people miming tennis.