Protein^® Feed

Our man Dante Gonzales is on the move. Not content with blowing things up with M.I.A., Theophilus London, and Santogold, DFC has launched Ride or Fry, his take on this whole underground/mobile dinner party concept.

Instead of getting you to ride down to a secret location for a pop up, underground restaurant, the fine dining now comes to you. Dante's “ChickenRidaz,” a largely rail-thin and hoodie-clad group of friends from the music and art scenes, will deliver $10 boxes of food in ecofriendly containers for free below 14th Street (minimum order is four boxes, or it’s $2 per box), or to Brooklyn with a $10 delivery charge. The four-box minimum is not just for convenience: The chef hopes friends will get together and send out for chicken. "We’re trying to create a viral party experience," he says.

There are limited numbers for each day with preference given to pre-orders via pay pal. Hold tight for more news on DFC taco truck launching soon in LA.

This is quite exciting. The first issue of our Protein Journal has just arrived. We weren't expecting it till next Tuesday, but the boys at Newspaper Club have excelled themselves once again. Part magazine, part trend report, part marketing brochure, you can read it in its entirety here. The plan is to produce the Journal every couple of months to give you an insight into what we've been thinking and doing here at Protein.

"I thought you said we were only doing 2,000?"

It's still very much a "beta" release, so have a look and let us know what you think. We'll be distributing them to our clients, channels and cool spots around the world, so keep an eye out for them and if you ask *very* nicely, we might send you your very own copy.

After some late nights and last minute wrangles, we're proud to announce the beta launch of the Protein Reader. As you'll see, it's a rather nifty tool that aggregates all the feeds from each of the Protein channels into one place ... making it easier for you to "read" the entire Protein Networks.

It's still very much in development, so as always, we're keen to hear your thoughts, suggestions and feedback ....

Last Thursday, to celebrate the signing of FACT Magazine to the Protein Networks we decided to throw a party at the Vinyl Factory in Soho.

The soundtrack for the evening was provided by Hot City & Patchwork Pirates and an outsatnding live performance by Merok artists Comanechi.

Drinks were kindly provided by Tuborg and a great night was had by all.