Lance Weiler is a critically acclaimed award winning writer / director. Recognized as a pioneer because of the way he makes and distributes his work - Wired magazine named him “One of twenty-five people helping to re-invent entertainment and change the face of Hollywood.” He has successfully self-distributed his films The Last Broadcast and Head Trauma to over 20 countries while grossing over 5 million dollars in the process. Always interested in experimenting with new ways to tell stories and reach audiences, Lance developed a cinema ARG (alternate realty game) around Head Trauma. Over 2.5 million people experienced the game across theaters, mobile drive-ins, mobile phones and online. He is the founder of the Workbook Project (.:wbp), the roving conference series DIY DAYS and a co-founder of From Here to Awesome. Lance is a partner in Seize the Media a social entertainment company that focuses on cross-media story architecture. He writes a regular column for Filmmaker Magazine on the impact of tech on entertainment and is currently developing a number of film, tv and cross-media projects.
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Alt 1977 – Alex Varanese
Stumbled upon this wicked series that re-imagines 1977 as if the tech from today existed then. View the full set
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Cassette Art
Erika Iris Simmons uses analog things like vhs tapes, audio cassettes and 8mm film to create her art. “Ghosts in the Machine” is a series that creates 50 portraits using things that have become junk to many.
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Charlotte Gainsbourg – Time of the Assassins
What starts off so simply builds in an interesting way. Still wondering how certain elements where done – I love when that happens.
(hat tip pitchfork)
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YouTube infographic
YouTube turns 5. The following infographic provides an interesting look at some data around the vid sharing giant. In many ways it is difficult to wrap your head around the sheer volume of 1’s and 0’s that swirl around YouTube and its users.
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Decentralize the web with Diaspora
Earlier today I laid out $25 bucks to support a decentralized approach to social networking called diaspora*. The timing for the project is perfect and within a matter of days a rag tag group of programmers from NYU have raised over 125k passing their initial fundraising goal of 10k by a staggering 1258%. Only time will tell if they’ll be able to do what they’ve laid out but I’m a huge supporter of creative entrepreneurship plus I’m a sucker for open data and free software projects.
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Google Chrome Speed Tests
Hats off to BBH New York and Google Creative Lab for crafting an excellent way to demonstrate the speed of chrome while at the same time providing visual candy.
Equipment used:
- Computer: MacBook Pro laptop with Windows installed
- Monitor – 24″ Asus: We had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process.
- Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps
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Hope is Missing
While going through some older files I found this case study for an ARG that I ran in 2007.
CINEMATIC GAMES: The first version of the cinema ARG started with a number of mashup screenings of my newest feature film HEAD TRAUMA. Version 1.0 was a collision of music, movies, gaming and tech. Here is a story that Current TV did about the release.

Stones in Exile (2010) Stephen Kijak
In the spring of 1971 the Rolling Stones departed the UK to take up residence in France as tax exiles. Keith Richards settled at a villa called Nellcôte in Villefranche-sur-Mer and this became the venue for the recording of much of the bands masterpiece Exile On Main Street. Stones In Exile tells the story in the bands own words and through extensive archive footage of their time away from England and the creation of this extraordinary double album, which many regard as the Rolling Stones finest achievement.
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Using apps to extend storytelling and build audiences
I recently wrote a piece for Filmmaker Magazine about designing mobile apps that extend storytelling and build audiences. Here’s a section from the story…
Where Data Meets Storytelling
Mobile apps offer not only a direct channel to audiences but they carry your story to places where the audience will consume it. As stories travel they can harvest a variety of data such as: GPS coordinates, viewer preferences and/or contact info. This data can be filtered and used in a variety of ways to enhance a story. For instance, media (video, audio, photos) can be released to viewers when they reach a certain location, data can be used to connect audience members who share similar interests around a story, and characters can contact players directly via SMS, e-mail or even phone calls.
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Alice meets the iPad
Alice in Wonderland meets the iPad. The other day I had a meeting at a major publisher to discuss this very thing. Not Alice in Wonderland but the way in which books can become more interactive, social and engaging across devices. Alice for the iPad just scratches the surface.
(Hat tip 401st Blow)
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8-bit Madness in NYC
One More Production a French based special effects studio has created an awesome 8-bit throwback where pacman, frogger, donkey kong and company destroy NYC.

PIXELS by PATRICK JEAN.
Uploaded by onemoreprod. – Arts and animation videos.
Banksy’s Exit Through The Gift Shop
Exclusive 5 min Extended Sneak Peek of Banksy’s Exit Through the Gift Shop – Opens nation wide April 16th. http://www.banksyfilm.com

(hat tip filmmaker mag via Movie City Indie)
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Chatroulette Live at Ben Folds concert
Ben Folds performs live to the various folks he encounters via Chatroulette.
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Social Media consumption stats
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I’m Here (2010) Spike Jonze
I’d missed out on seeing the short at Sundance but signed up to receive a ticket once it became available online. I received the following email tonight.
When I went to the site it mentioned that 3,785 tickets we’re available. Found myself wondering if limited viewing was due to tech limitations of the server or if it was a play on creating a demand based on scarcity. Either way it is an interesting way to release a short. It gave the feeling of something special in a connected world that’s become all about the “right now.” But at its core it was the story that carried the experience. Hats off to Jonez for making a heartfelt piece of branded content that took me some place and didn’t bother to shove a brand or a sale down my throat. I really hope that this type of branded content becomes the norm – subtle with art, craft and engaging storytelling.
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iamamiwhoami
Came across some of the “iamamiwhoami” vids at the end of last year and meant to follow up but have been too busy. The names of the vids look like coordinates and sure enough the folks at unfiction are on the case.
The marriage of ARGs and music is such a natural fit. NiN did an effective take on it with Year Zero a few years back. In fact many have thought these viral vids are the work of NiN and earlier tonight Trent Reznor tweeted
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The State of the Internet
I often post about data viz. Here’s a nice animated vid that compares internet data across services, outlets and country.
234 million websites
126 million blogs
12.2 billion videos viewed monthly on youTube (US)
1.4 billion email users
1.73 billion internet users
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
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Transmedia Design and Conceptualization – The Making of Purefold
MIT’s Futures of Entertainment conference is held each fall. I had the privilege of speaking at the event in 2008. It’s an amazing mix of people from various sides of the industry. This past year the conference had a number of excellent transmedia focused panels. In the following panel the team behind Purefold give an inside look at the project.
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thesixtyone
I’ve been tracking thesixtyone for a bit. The first version of the site matched social gaming with music discovery. The newest incarnation has taken a slightly different approach one which is more discovery focused with a mix of simple challenges called quests that encourage you to listen to music and gain reputation points.
The part I love about the new design is the simplicity and richness of the interface.

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Lego AR
Of course you could look at the picture on the box but this is a cool use of AR to demo the contents prior to purchase.
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Anyone need a Snow Removal Robot?
Meet “Yuki-taro, the friendly snowbot” – for a million yen you can have a Snow Removal Robot that clears snow while creating igloo bricks, is GPS enabled and uses twin cameras to see.
(hat tip inventorspot)
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Bioshock 2 trailer
Very much looking forward to the release of Bioshock 2 which comes out this week. I’d love to get my hands on the game bible that I’ve heard rumors about – Bioshock is a rich game world while at the same time haunting, beautiful and bizzare.
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NEW BREED park city vid series
The WorkBook Project joined forces with Filmmaker Magazine to produce a number of daily videos from Park City. SABI filmmakers Zak Forsman and Kevin K. Shah speak with Ted Hope, Jon Reiss, Mynette Louie (Children of Invention) and Linas Phillips (Bass Ackwards) to explore the solutions that are emerging for independent filmmakers – featuring some of the insights and actions that came from the 2010 Filmmaker Summit.
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State of the Internet
A visual snapshot of internet consumption – provides an interesting look at the state of the internet in 2009.

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The Tingler (1955) William Castle
I received a mention in a New York Times article entitled Talking About a Revolution (for a Digital Age) The article also references William Castle and the experiences he created around his work. Castle was an inspiration for some of the Cinema ARG experiences I did around my last film Head Trauma. DIY and the concept of transmedia were popular topics at Sundance this year and both have been popping up more and more in the press. Here’s a trailer from 1955 where Castle – always the showman – is plugging the experience around his newest film The Tingler.
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SUNDANCE – a look at the frontier section
I spent the last few days at the Sundance Film Festival. When I’m at the fest I always make it a point to checkout the Frontier which is located in the basement of a mall. Its a sprawling space that brings together a nice mix of new media, tech and art. Here are a few pics.




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This Decade is About the Filter

More than a decade ago it was “search” that was driving innovation and large investments in both infrastructure and talent. When Google first started indexing unique URLs in 1998 there were already 26 million. Two years later the amount of indexed pages had crossed the billion mark. Flash forward to this winter and the amount of unique URLs exceeds 1 trillion.
We are swimming in a sea of data. On average Americans wade through 34 gigs of information a day according to a recent report by researchers at the University of California, San Diego. The ability to “filter” this information will drive future innovation. How people are posting, commenting and clicking will greatly impact the ways films are created, curated and shared over the next decade.
The desire to tap into social data is evident in recent deals that have Google, Microsoft and Yahoo lining up to access Twitter’s feed in an effort to improve their own traditional search results. The fact that three leaders in search are interested in something as small as 140 characters of information points to the value of social streams. From breaking news instantly, in many cases before traditional outlets, the power of word of mouth threatens to devalue massive ad spends by the studios; the ability of people to connect and communicate in real time through handheld devices is challenging many established industries while at the same time enabling a new form of social curation.
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Wu Tang vs the Beatles
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The Universal Record Database
URDB is an awesome site that enables anyone to set world records. “The definitive site for human achievement.” We had the honor of working with Dan and Corey the co-founders of URDB for an episode of RADAR back during season One. If you have a world record in you itching to get out head over to URDB.org and join in the fun.
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iPhone controlled helicopter
I’ve always wanted a remote controlled helicopter especially one with a camera! The Parrot AR.Drone turns your iPhone or iTouch into a helicopter remote control. And if that wasn’t cool enough the AR.Drone taps the AR capabilities of the iPhone or iTouch to provide a cool augmented gaming experience.
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