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Iconic jeans brand Wrangler are challenging four members of the UK public to Stop Thinking and take part in a once in an extraordinary adventure.

In September 2010 Wrangler will be pushing the participants to their limits through a series of top secret events which are guaranteed to be the adrenaline-fuelled experience of a lifetime.

If you want to take part, you just have to meet a few basic requirements:

1. You will need a valid passport (your own)

2. You will need to be healthy enough to pass a basic medical (touch toes, cough three times)

3. You will need to drop everything at a moment's notice (no consulting the diary)

4. You will need to stop thinking

Start the adventure today at STOP THINKING

We've been fans of our mate Jules Kim's jewelry line for ages and we're psyched that it's finally hitting the masses in the form of BJ by Jules Kim for Urban Outfitters. The Bijules jewelry line is a blend of punk and luxury and her pieces have been seen on everyone from Rihanna and Beyonce to Katy Perry and Gwen Stefani. Naturally, the Bijules signature collection is pretty pricey, which is why the BJ by Jules Kim is such a godsend.

For Urban Outfitters Jules has created a semi-adjustable coiled nail ring that fits over your fingertip that channels Cleopatra and has mega Studio 54 vibes, and razer-thin silver and plastic bar rings that you can layer like Jules did in the top pic or rock individually. Congrats Jules!

Street culture purveyors Clark Magazine celebrate their 43rd issue (July-August) by asking SO ME to design an exclusive cover. The French artist uses his well-loved signature style that we're all familiar with from seeing his Ed Banger and Cool Cats' work and for Clark he combined the always popular image of a semi-naked girl covered with cobalt comic illustrations. There's a 16 page dedication to SO ME's work in the issue too so you can rediscover the art director's vision.

Of course, there's coverage of other street culture as well in the form of partyharders 2SHY, director Roman Coppola and Kim Chapiron to celebrate his new film Dog Pound.

Other notable mentions are Mr Oizo aka Quentin Upieux, Aaron Rose, M.I.A., Aloe Blacc and Adam Kesher. Pick up your copy of Clark from here.

Fans of the Old Spice Guy had their dreams come true last week: the Man Your Man Could Smell Like aka Isaiah Mustafa dished up advice, suggestions and fulfilled requests via video responses to his admirers on Facebook, YouTube, Twitter and Reddit. Working in real-time, the Old Spice marketing team offered up the hugely popular and often towel-clad Mustafa to his fans, starting with a get-well-soon message toe Digg founder Kevin Rose and kick-starting a spontaneous marketing campaign that even reached celebrities and Twitter devotees Ashton Kutcher and Alyssa Milano.

The campaign lasted two days and within the first twelve hours the team managed to churn out an impressive 117 videos. We're always looking out for fresh marketing ideas and Old Spice have definitely found a winner with Isaiah Mustafa. We wouldn't mind more videos of the backwards horse-riding man that turns sand into diamonds but for now we'll just keep watching the ones we can get our hands on.

Boing Boing are hosting the premiere of the brand new N.A.S.A. video featuring the art of Brazils Stephan Doitschinoff aka Calma. The track is Strange Enough; and features Karen O from the Yeah Yeah Yeahs, Fatlip from Pharcyde and the last recorded verse by ODB (RIP). N.A.S.A. are good friend of Protein - being Sam Spiegel and DJ Zegon - with the video being produced and co-written by myself and directed by Lorna T (ne: Lorna Lavelle) who is another good friend and Protein collaborator and the animation company Studio Giblets. Its been a long time coming and Im sure, as we all are, youll be stoked at the results.

Massive thank you to all involved, all our family over at Squeak E. Clean including Sam, Geoff, Syd and Susan, Amber for the theatre curtain design and all the animators and design peeps who helped out. Most of all, thank you to Lorna, Stephan and Studio Giblets.

Swanfield on Tour launches this Thursday 12 July at 2 Hoxton Street. Set up by Cecilia Hammarborg, Katherine Pont and Lily Vanilli, Swanfield on Tour was originally hosted every Sunday on Swanfield Street as a pop-up boutique with live events.

For their latest pop-up shop on Hoxton Street, the Swans have invited Serafina Steer, Oh Ruin and Conny Prantera to provide the entertainment and art for the venue plus the lovely Lily Vanilli will be providing cakes on the night too. Collections shown at the boutique include our friend Megan's eyewear line Zanzan and others like Jenny Jenny, Nicola De Main and French & English Confectioners. Champagne starts flowing from 6pm till dark!

Our friend Lance from Seize the Media has given us a heads up for Transmedia Next; a 3-day training programme revolving around the develoment, writing, production and distribution of transmedia works. Supported by the MEDIA programme of the European Union and produced by Seize the Media, Transmedia Next is not a beginners guide. Instead, it's primarily aimed at experienced media practitioners with several years standing in the industry who want an in-depth look at how you can take your transmedia projects to the next level.

Transmedia Next has been approved as an eligible course under the UK SkillSet Multiplatform Bursary program, which means SkillSet will be providing bursaries for UK folks that are interested in attending. You'll need to visit the SkillSet website to see if you qualify and to make your application to assist in covering the cost of the training. Tickets are strictly limited to 60 participants so you'll need to jump on it if you want to attend.

Fecal Face gets a makeover choosing a blog-esque layout, making it easier for you to navigate around and check out the latest in artists' interviews and contemporary art . The photo rich site looks bright and clean, all the usual good stuff is still there just repackaged in a simpler way. Really effective.

The Hospital Club 100 Final List is out and Protein's own Terence Teh came second in Publishing and Writing! In association with The Independent, the Hospital Club searched for the most influential people in the creative and media industries. Finalists featured are the top innovators, visionaries and pioneers in the creative field including design, advertising, music, art, film, digital, performance, publishing and tv. Basically it's got you covered, these are the names you should be looking out for.

We're super psyched that Terence has been chosen to join the list of emerging and established influencers. His site is down at the minute but you can check out his work here. Big ups to the extended Protein family as well, our friends Addie Chinn and Shane Walter made it on the final list too. Congratuations guys!

Aesop has teamed up with A.P.C. to create Fine Fabric Care, a cleanser for delicate clothing. The go to brand for skin, hair and body products, Aesop's next move into fabric care with the cult French label is a godsend for those that hate lugging their clothes to the dry cleaners. Fine Fabric Care allows you to wash your delicates at home in the tub and the product smells good too.

It's formulated by Aesop chemists and contains extracts of Pettigrain, Lemon and Cedarwood, the kind of quality ingredients you'd expect to be in their usual products. Plus, you can also use it for heavy duty clothes like jeans, so it's an all-rounder when it comes to laundry. Fine Fabric Care is available through A.P.C. and select Aesop signature stores.

We all know the genius of Dante Fried Chicken who not only hosts his own cooking show where he invites artists and musicians to cook with him (the latest features Santigold whipping up some coconut mac & cheese) but also runs Ride or Fry the food delivery service where he delivers his infamous homemade fried chicken right to your door. So it's no surprise that one of our favourite food bloggers Amy Blogs Chow decided to spend an afternoon chilling with Dante and write up a little feature on him.

Check out the piece here to see what the two got up to and look at photos of the downtown chef making his black sesame crust cherry pie. While you're there, if you haven't read through Amy Blogs Chow yet click around and feast upon her wicked food photography and snappy writing. Don't tell anyone but we at Protein are working on our Food Network launch as I type this and you can expect much more of Amy and Dante...watch out!

Our good friends over at ZZK Records in Buenos Aires (also part of the Umbro World Champions Collection) are about to embark on a US tour to showcase their banging Cumbia Digital. Check out their free mixtapes for proof. It's traditional Afro-Columbian craft and rhythms clashing with heavy club bass and electro mids and all started at ZZK's revolutionary club Zizek. Influencing the likes of Bersas Discos & Tormenta Tropical, DJ/Rupture and Diplo ZZK's founder Grant C. Dull and his crew of El Remolón and Chancha Via Circuito will cross the pond and tear across the U.S. armed with the tour’s headliner, Tremor, a full live band which Grant hopes will be a game changer. Tremor deftly combines IDM with the sound of Northern Argentina where guitars, drums and other instruments breathe to the beat of computer bleeps. Tremor performs live with native Argentine instruments like the charango guitar, the bombo legüero drum, keyboards and synthesizers - digital folklorico.

They are hoping for a little support from their friends and fans to raise funds for the production of ZZK TV, an online video project designed to share their sound worldwide. Their TV and video project can be found here with Kickstarter and ZZK.

Quintetto by Quiet Ensemble from yatzer on Vimeo.

Quintetto is the latest project by Fabio Di Salvo and Bernardo Vercelli aka Quiet Ensemble. Winner of third prize at the International Contemporary Art Prize - Celeste Prize, Quintetto is an installation based on the study of the casual movement of fish used as input for the production of sounds. Quiet Ensemble calls these casual movements "invisible concerts",  and these concerts can be anything from walking to the subway or driving to work, anywhere there is a conceptual relationship between the natural and built environment. 

AÏE magazine launched on June 25 during Paris Fashion Week at the Louis Vuitton Cultural Space and the Protein fam was there to show our support! Our good friend Elle Azhdari is Creative Director of the magazine and it's looking fantastic, not that we'd expect anything less from her. Founded by fashion stylist Alexandra Birchall-White, paleontologist Isabella Kruta and art director Elle Azhdari, AÏE is the mecca of the finest and freshest within the world of fashion and science, featuring topics of science, fashion, art and music simultaneously and using philosophy as the guiding principle, but not the topic.

The trio have a very impressive resume, combined together they have worked on spreads for Vogue, Teen Vogue, Purple magazine, Citizen K, The Independent, The Guardian and consulted for global brands like AKQA, Bungalow 8, Coca Cola, Levi's, Nike....phew! There's many more but I think you get the gist.

If you haven't seen the trailers for Inception yet get clicking 'cause this latest film from acclaimed filmmaker Christopher Nolan (The Dark Knight) is going to be the biggest summer blockbuster of the year...and you're in with a chance to win tickets to the World Premiere,travel and accommodation! It's Day 4 of the Inception Briefcase Hunt and there are already some very happy winners - click here to follow the clues to your winning tickets but make it quick, the competition ends July 8.   

This full wall clock by Hanhsi Chen and Chiyu Chen looks like a cool art installation but works as a clock. It's a simple design that utilizes a conventional halogen bulb and a quartz clock movement mechanism, eliminating any problems with what paintings you should hang up to fill up empty spaces in your flat.

The light creates three different shadows each representing the hour, minutes, and seconds of the time. Unless you keep your curtains shut this clock will only work in the evenings but we reckon that the clock shadows will be perfect for summer nights.

Head over to Yanko Design to see more.

Vivienne Westwood’s first ever MAN store is now open! Focusing entirely on male shoppers, MAN showcases the ever-expanding world of Vivienne Westwood with a store which measures at a generous 1,300 sq.ft. Inspiration for the space is taken from the original MAN floor located on the lower ground of the 44 conduit street flagship. The result is an amalgamation of industrialist and earthy elements seen in the nickel-plated rails and cabinets, ’shuttered’ concrete, textured stone, rusted steel and wide oak boards as flooring.

For the MAN logo, Vivienne Westwood found a muse in the iconic monument Stonehenge, using Welsh blue pennant stone for the fireplace surround which creates a monumental focal point within the space. Of course, it can only be expected that the store has a twist; in MAN shoppers will find a glass covered ‘crypt’, previously an underground vault. this barrel-shaped chamber has been transformed into a unique display space within the floor. The MAN store stays true to the well-loved Vivienne Westwood aesthetic while integrating a sense of ease and luxury into the mix. Location: 18 conduit street [mayfair].

Harmony Korine' describes his latest film Trash Humpers as “a new type of horror; palpable and raw.” Released by Warp Films and Alcove Entertainment, Trash Humpers is a horror-slash-comedy that revolves around a gang of elderly peeping toms that literally trash hump their way around town.

If you haven't seen the trailer yet, what you can expect is a documentary-style voyeuristic look into Korine's famously bizarro mind causing News Week to state that it "leaves the residue of an authentic nightmare. You'll want to shower afterward." It can only be expected that a film from the man that brought us Kids and Gummo will be shocking and Korine is getting more creative with what will scare us, resulting in actors wearing creepy old masks doing the deed in Kentucky's back alleys.

Harmony Korine has cast his real-life wife Rachel as one of the elderly delinquents and shot most of it in his hometown of Nashville. It's been regarded as the director's least accessible film to date so if you're not a fan of long periods of uncomfortable subject matter it's probably not for you.

We haven't seen the film yet but we'll be hitting up a screening (you can get your tickets here) at select venues. It'll be interesting to see whether Korine's latest lives up to the hype or becomes a next level deranged art project.

Cyclists are ubiquitous in East London so it's no surprise that Look Mum No Hands! has opened on Old Street to cover all their needs: coffee shop, café, bar, cinema and of course a bike workshop. With plenty of space to park your ride, the space is comfortable and inviting for bikers and passers-by alike, the café is set in a garage space with huge windows and bike-friendly decor as well as outside tables perfect for London's current weather.

There are exhibitions, free safety checks, competitions and book launches in the works so check out Look Mum No Hands! next time you cycle/walk past.

49 Old Street
EC1V 9HX London
Mon-Fri, 7:30-22:00; Sat, 9:00-22:00; Sun, 10:00-22:00

Stumbled upon this wicked series that re-imagines 1977 as if the tech from today existed then. View the full set

Protein was back in Barcelona for this year's Sonar and I think the fact that it's taken almost a week to get this post up means well, we went hard... Protein was there to represent our worldwide family who played / performed / danced-off including our good friends at Fabric, Numbers, Red Bull Music Academy, Brainfeeder, Eglo Records, Arkestra Discos, Warp, Bleep, Hepcat Radio, Night Trackin', Earnest Endeavours, Nosaj Thing and of course LuckyMe and the Ballers Social Club crew. Over the past few years LuckyMe have graced us with a lot of the music for our Nike Sportswear projects and this year their showcase at Sonar By Night totally smashed it featuring American Men, The Blessings, Eclair Fifi, Hudson Mohawke, Machinedrum and Lunice. We hung out with LuckyMe's inimitable photographer Christina Kernohan who documented Sonar, LuckyMe styles... 

All photos by Christina Kernohan

Photographs of skaters are nothing new but there's something about Scotland born photographer Nikki Toole's take on skate culture that feels a little different. Besides managing to capture the intensity of each subject with an almost uncomfortable amount of exposure, the haunting photographs give off a sense of eeriness like the skaters are staring straight into your eyes.

Toole is traveling around the world until 2012 documenting global skate culture and is looking for potential subjects who want to volunteer for the project so get in contact if you want to be involved.

Like most other women we have a thing for shoes. We also have a thing for flowers, and bags, so the combination of all three in Michel Tscherevkoff's beautiful new collection Shoe Fleur is particularly sweet on our sartorially-focused taste buds.

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Unfortunately, NY based French photographer Tscherevkoff's collection is only a virtual one, it'll be a long time till you can stomp the streets with petalled feet! Still, have a look at the fantasy shoes and bags here and partake in some imaginary window shopping.

This is fantastic. A toothbrush that stands up on it's own so you don't need one of those toothbrush holders that stick to the wall or worse, a plastic cup to hold toothbrushes that always has weird gunk at the bottom. If you've lived in a shared house you'll know what I'm talking about, instead of leaving your toothbrush on the side of the sink or choosing one of the previous two options you can now grab yourself a DEWS toothbrush designed by Hyun Jin Yoon & Eun Hak Lee for Ryan Harc.

The gist of it is that there is a weight at the end of the rounded handle to create a centre of gravity at the handle base so when you set it down it wobbles a bit then steadies itself into an upstanding toothbrush. Hygienic and fun.

Check out http://www.yankodesign.com/2010/06/22/toothbrush-upstanding-tall-with-pride/ for more info and pictures of how it all works!